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Video Editing

Good, video editing can for sure be a pain in the ass if you do not have a proper computer… like that has been happening to me right now.

I mean, editing video is not all that hard, specially if you want to do certain “simple” things like editing order, add new sound, add captions and other stuff alike…

Of course, that is… but when you have a computer that can’t handle that all well… then… you end taking hours to do something that should be done quite quickly.

Uh… maybe a little bit too much?

For example, just to render a video of around 50 secs… it takes me 22 minutes to get it done in kdenlive. That is a lot.

Of course, maybe it is also because I am editing it in full HD and is mean to spend more time rendering and so on… still… if I detect a mistake once it is done rendering… it means that I need to spend some more time editing the video and then making sure it is done correctly before to render again… but sometimes, I can’t catch all mistakes until I have rendered once again… so it is kind of an endless circle…

Maybe I just need a new computer… as the one I have dates back from 2011… and also, maybe get my hands in a custom made one for such proposes…

Maybe someday…

But for now, I can live with kdenlive and such as I am getting quite used to it, being really a quite nice alternative to Adobe Premier, that can actually run in my computer without killing it.

I am slowly finding my path along this… even if it is taking a little bit more time than planned. I just need to be given the right direction for the time being… as I am relearning a bunch of things.

PD: Really need to keep giving me time to write this kind of things… or maybe… schedule posts ahead of time? … humm…

Geeh

Is midnight here almost already… and guess what? Almost forgot to post once again here… oh well…

Things have been a quite bit busy after all. Rendering videos here, trying to post stuff there, and if you include that the Iron Banner (Destiny) is running out… well… you can get the idea that 24 hours are not enough for a day (plus a 8 hours work… yeah… pretty much the day is over once out).

Right now I have no idea how some things will work out here and there. Need to think a way to make people answer some surveys so then we can get some light over some things.

After all, data is a key element in determining what is going fine and what is completely wrong.

If you consider one thing… we have had quite a large reach… yet, so little interaction… that then means that something is not going how it should. What’s happening then? What’s wrong?

I suspect it is the message itself… or the target… possibly even could be that we are not delivering the right messages to the right people… or that the market niche is really really small.

That is why we need to gather data.

Data will bring light eventually… And hopefully then out some order into this chaos.

Meanwhile… I’ll also kill some Guardians, and be killed back too.

Take the lead? Someone?

I do not know what happens with people sometimes.

I mean, it is ok when someone delegates tasks to others to allow then the work to be properly done. BUT… when someone just then throws ideas and does not “add” compromise… then something is wrong.

So far, the project I am in… it is quite failing… how much you can do when everything must be rushed because the launching is in two weeks? (now just a few days… less than a week)

And when there is not a clear plan, no a clear idea of what should be done, no idea of how to market, image, engagement, corporative values and image, etc etc etc… things are horrible and rushed off.

So far, things are on fire and crashing… but at least I am doing my part on what it is… trying to give some to it and make stuff “tangible”.

Some people have contacted “sales”, what it is good, I am at least giving results… eventually, I need to find my way into some other aspects and get used to the platform I am working with, expand and then make use of more of my skills.

Tomorrow… I will be spending much of the day doing what the others should do… and I’ll create then more tangible stuff… hopefully.

Must be ready.

Facebook? uh?

OK, I am going to be honest…

While my experience with “digital marketing” has been… limited… I must admit that it seems a whole new beast, different than what I tough.

Of course… it does not mean that I do not want to tame it. I do want to.

But it is not as simple than just sit down and do “facebook” for a while. It has its own tricks, caveats and others things.

Getting likes from friends is one thing… making people react is another one, especially if you design content with a specific market in mind.

Facebook knows pretty well how people reacts, and to what they do react the more (you know, DAAAAAATAAAAAAA!)

Me reacting to data chunks, basically

So yeah, it is really weird to see a professional video totally failing at sponsored space while 3 random pictures glued together at the last moment does perform better that it.

It tells you many things really… at least one that we already knew pretty much: People does not stay with you for very long.

The 3 first seconds do matter, a whole lot.

Catch people at that moment, or go home. And that must be done SILENTLY… without the aid of sound.

See how complicated it can be then? Maybe yes, maybe not… but an image changing quickly between states may catch one, or another one with high contrast can too.

There is the trick… pull people with just a well-selected image…. an image that just “starts” the idea train… an image that may make your “potential customers” aware of you and interested in you.

That is where the real trick is… not in over production.

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