I do not know when it was that they did implement them… but after I have come back to the platform (after many years of not using it), its one of the things that quickly did got my attention.
Of course, during the first days of returning… I did not attempt it at all and tried to stick to more traditional methods to develop… messages.
None the less, as the pressure to get some stuff doing increased, the more likely I was to experiment with it… what I eventually did.
I was surprised by the potential it had.
I mean, you are restricted just to smartphones… but yet, with such «broad» market… you have a lot of potential viewers.
I spend like… 3 hours playing with that… adding elements, removing some others, adding photos, text, configuring them, buttons and so on… it was really quite an experience… and I was quickly aware of how much potential it had, of course.
Now, while I have an ad running with a canvas, I have also discovered something: People is more likely to click it than other media.
I still not have clear idea why… maybe because of people just like the interaction that a canvas can give? … I mean, you can basically tease people to move its phone or scroll down all the way down just to see what you did there. It is very interestingly.
I have yet to explore all the potential and do some nice canvas myself… but with them being restricted to pages, for the time being at least, means that they are not going to be VERY common for a long time… what then makes them ideal to play with and see how far yu can get with em.