OK, I am going to be honest…
While my experience with «digital marketing» has been… limited… I must admit that it seems a whole new beast, different than what I tough.
Of course… it does not mean that I do not want to tame it. I do want to.
But it is not as simple than just sit down and do «facebook» for a while. It has its own tricks, caveats and others things.
Getting likes from friends is one thing… making people react is another one, especially if you design content with a specific market in mind.
Facebook knows pretty well how people reacts, and to what they do react the more (you know, DAAAAAATAAAAAAA!)
So yeah, it is really weird to see a professional video totally failing at sponsored space while 3 random pictures glued together at the last moment does perform better that it.
It tells you many things really… at least one that we already knew pretty much: People does not stay with you for very long.
The 3 first seconds do matter, a whole lot.
Catch people at that moment, or go home. And that must be done SILENTLY… without the aid of sound.
See how complicated it can be then? Maybe yes, maybe not… but an image changing quickly between states may catch one, or another one with high contrast can too.
There is the trick… pull people with just a well-selected image…. an image that just «starts» the idea train… an image that may make your «potential customers» aware of you and interested in you.
That is where the real trick is… not in over production.